Monthly News letter April 2026
- tony@officeperfect.com Sprague
- Apr 18
- 6 min read
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Monthly Newsletter April 2026
Songkran, the annual Water Festival, celebrates the New Year in Thailand and Cambodia with joyful splashing, music, and tradition—symbolizing renewal and a fresh start. San Francisco Bay Area ASTA
Our April 7 Lunch & Learn at the Chicken Pie Shop was a big success, drawing a great crowd to an exciting new location! Guests enjoyed hearing about Collette’s upcoming itineraries and learning how Europe Express can help advisors create customized travel experiences tailored to their clients’ needs.
Chapter News· November 12-13 3rd Annual Born to Explore & More - Our Events Committee is hard at work for this years Born to Explore Event! Negotiations are in progress with 4 potential Sonoma Venues. We are hoping to have both Pre and Post FAM experiences of area attractions and accommodations! Stay tuned more news to come as we confirm details.
Member Adventures!
Cruising down the Rhine on board Emerald Luna
ASTA chapter Social Media Chair, Connie Ng recently returned from ASTA River Summit, where she experienced firsthand Emerald's hospitality onboard Luna. During a 5 night post summit FAM she got to experience Dusseldorf, Koblenz, Cochem, and Bonn.
The first stop, Dusseldorf Germany was a walking tour where she explored the various restaurants, bars, and it's historic sites. One of these sites was the tower of Anne of Cleves. Anne of Cleves was the 4th wife of Henry the 8th.
While in Koblenz she toured the city, visited the Liebfrauenkirche (Church of Our Lady). The day ended with a cold beer at the Altes Brauhaus.
Cochem was a fairy tale village with a castle overlooking the town. The day was perfect with a wine tasting at Weinkeller Hieronimi. If you would like to share about your latest trip please submit article and pictures to Connie Ng at SFBA.ASTA@Gmail.comCommunications & Chapter Meetings
We communicate with youthrough the following channels:· Email: As needed for updates and events · Eventbrite: RSVPs and online payment for events · Newsletter: Monthly communication to learn about what is happening · Facebook: See what we are up to SFBA FaceBook Page · Webinars – Stay informed on the latest industry trends and supplier updates. You can access past recordings anytime in the ASTA Video Library. · Lunch & Learn / Dinner & Learn – Build relationships with suppliers and fellow advisors in a more intimate setting. Seats fill quickly, so watch your inbox for invites! · FAM Trips – Experience destinations firsthand with exclusive travel opportunities. Stay tuned for upcoming announcements.
We understand that many travel advisors prefer our meetings to be held closer to their homes and workplaces. To accommodate this, we aim to host events across various Bay Area communities. If you have a venue suggestion, please contact Juliet Vercelli from our event planning committee at sfba.asta@gmail.com.
Our chapter's area of coverage is Santa Clara, San Mateo, Alameda, Contra Costa, San Francisco, Marin and Sonoma counties. ASTA members however, are welcome to transfer to any chapter they wish to participate in. The key to your ASTA membership is participation!
We appreciate your continued support and look forward to seeing you soon!
ASTA Membership Information: Join or renew your ASTA membership to access exclusive benefits and stay connected to our travel advisor community:
HAVE A QUESTION about our upcoming events? Please email sfba.asta@gmail.com for more information.
ASTA National Events & News· Legislative Day April 20-21 2026 Sign up
· River Summit (Vienna) March 10-14th 2027 Sign up ASTA PACSupport ASTAPAC – Donate Today! Travel is our business, and ASTA is our voice! Help protect and promote the travel industry by donating to ASTAPAC today.
To make a difference in Washington, D.C., and in state legislatures, your involvement in advocacy is crucial. Policy decisions made every day impact your business, your bottom line, and your ability to serve clients effectively. By supporting ASTAPAC, you’re helping ensure that your voice—and the voices of fellow travel advisors—is heard where it matters most. Together, we can shape the future of our industry.
Please support our ASTA PAC fundraiser. To donate, scan the QR code below or simply TEXT ASTAPAC2071 to 71777. Our chapter is aiming to raise $1,000 for ASTA PAC in 2026, and your contribution will be crucial in helping us make a real impact. Together, we can drive meaningful change and reach our goal.
ASTAPAC is a separate segregated fund (or "SSF"), more commonly called a political action committee or PAC, established by the American Society of Travel Advisors, Inc. (ASTA) for the benefit of political candidates and activities on the federal level that support the travel agency industry. All contributions to ASTAPAC are voluntary and members have the right to refuse to contribute without reprisal, and ASTA will not favor or disadvantage anyone based upon the amount of, or the failure to make, an ASTAPAC contribution. Contributions are subject to the limitations of Federal Election Commission (FEC) regulations and are not limited to the amount(s) suggested. Federal law requires ASTAPAC make its best efforts to collect and report the name, mailing address, occupation and employer of individuals whose contributions exceed $200 in a calendar year. Contributions to ASTAPAC are not deductible as charitable contributions for federal income tax purposes.
To learn more about ASTA PAC and how your donation supports the travel advisor community please visit: https://www.asta.org/advocacy/astapac
Your San Francisco Bay ASTA Chapter Board
PRESIDENT: Sheila Ward Shaw
VICE PRESIDENT: Alexandra Ghiozzi
TREASURER: Lorene Romero
SECRETARY: Brenda Blue
MEMBERSHIP CHAIR/VENDOR LIAISON: Kathy Santos
SOCIAL MEDIA CHAIR: Connie Ng
MEMBERSHIP/SOCIAL MEDIA: Allene McDaniel
EVENT CHAIR: Tanyatta Rowe
EVENT COMMITTEE: Juliet Vercelli
YPS CHAIR: Julian Tamayo
ADVOCACY CHAIR: Audrey Calder
PROUD PARTNERS
American Society of Travel Advisors, 123 N Pitt St, Ste 400, Alexandria, VA 22314, USA |
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