TRAVEL ADVISORS NEWS & RESOURCES

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January SFBA ASTA 2026 News Letter

Romance is about experiences, not things—and that’s where you come in. February is a prime time to position romantic getaways as higher-value alternative to traditional Valentine’s gifts. Think sunset beach escapes, wine-country weekends, spa retreats, and cozy mountain lodges. Upcoming ASTA Events · March 11-15 2026 ASTA River Cruise Expo Register Now March 19 SF Bay Area ASTA Lunch & Learn 12pm at OYO Pleasanton CA Presenting will be Kensington Tours - Careese Peters

Cherry blossom season in Japan is one of the most sought-after travel experiences of the year, especially in March as the early blooms begin. From Tokyo’s parks to Kyoto’s temple-lined streets, travelers can pair hanami (flower viewing) with rich cultural experiences, cuisine, and rail journeys. Chapter News · November 12-13 3rd Annual Born to Explore & More - Our Events Committee is hard at work for this years Born to Explore Event! Negotiations are in progress with